Category language up front
The homepage read like an industry description. Nothing on it was specific enough to be quoted, cited, or remembered.
Where the original site stood
Proof no system could reach
The firm's three best case outcomes lived in a downloadable PDF, invisible to search and AI answer engines alike.
Buyer questions unanswered
Pricing expectations, timeline, and process had no pages, so those searches resolved to competitors.
What did the remake change?
Answer-first homepage
The new homepage states what the firm does, for whom, and its strongest proof point in the first screen. A visitor or an AI system can summarize the firm correctly in one pass.
Proof published as pages
The three PDF case outcomes became three plain-language pages, each with a clear problem, the work done, and the result. They are now citable, linkable, and retrievable.
Direct answer pages for buyer questions
Pricing expectations, timeline, and process each got a page written the way a prospect asks the question, with question-shaped headers and self-contained answers.
Metadata and structure corrected in one sweep
Titles, descriptions, canonical URLs, sitemap coverage, and organization schema were rewritten to match what the firm actually offers today.
What stayed the same on purpose
The brand
Logo, colors, and voice were preserved. The remake changed what the pages say and how systems read them.
The URLs that worked
Pages with existing links and search history kept their addresses. Retired pages redirect instead of breaking.
The parts visitors already trusted
The team page and contact flow were already doing their job, so the remake left them alone.
What could the business verify afterward?
Ask the answer engines
Put the five buyer questions to AI-assisted search and check whether the firm appears, whether the description is accurate, and whether its own pages are cited.
Read the site cold
Have someone unfamiliar with the firm read the homepage for ten seconds and say what the firm does. The answer should now be right.
Trace every promised page
Each finding in the original review maps to a shipped page or a documented decision not to build it. Nothing quietly dropped.