All public pages
Homepage, service pages, about, contact, and a dormant blog were each read for clarity, proof, and buyer language.
Scope reviewed
Structure and metadata
Titles, descriptions, canonical URLs, sitemap coverage, and structured data were checked page by page.
Retrieval behavior
How the firm is summarized when AI-assisted search tools are asked the practical questions its buyers actually ask.
Executive summary
What did the review find?
The homepage answers no buyer question
It opens with category language a visitor could find on any competitor site. A first-time reader cannot tell quickly what the firm does, for whom, or why it is credible.
Proof exists but cannot be retrieved
Three strong case outcomes live inside a downloadable PDF. Search engines and AI answer systems cannot cite them, so the firm's best evidence is invisible at decision time.
High-intent questions have no landing page
Pricing expectations, timeline, and process each surfaced as repeated prospect questions, and none has a page. Those searches tend to resolve to competitors instead.
Metadata contradicts the pages
Half the page titles describe services the firm no longer offers, and the sitemap omits two of the pages that convert best. Systems retrieving the site get a stale picture.
Risks of leaving it as-is
Referrals arrive unconvinced
Referred prospects check the site before calling. A vague site converts warm referrals into lukewarm first calls.
AI-assisted search skips the firm
When buyers ask answer engines for recommendations, we expect firms with clear, retrievable pages to be the ones cited. In this example, the firm has little for those systems to quote.
Every fix gets harder later
Stale metadata and buried proof compound. The longer retrieval systems hold the wrong picture, the more work it takes to correct it.
Recommended next steps
Step 1
Rewrite the homepage answer-first
Lead with what the firm does, for whom, and the single strongest proof point. One focused pass, not a redesign.
Step 2
Publish the buried proof as pages
Convert the PDF case outcomes into three plain-language pages that people and retrieval systems can actually cite.
Step 3
Add the three missing answer pages
Pricing expectations, timeline, and process each get a direct page, then metadata and the sitemap get corrected in one sweep.